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| Posted on 2013-02-11 18:38:54 |
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| naylor. |
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Rodebjer's Fall 2013 Presentation: A Swedish Fairytale Soundtracked By The Cardigans
Posted by Liza Darwin in Designers, Fashion Week, New York Fashion Week
Nina Persson performs at Rodebjer's Fall 2013 New York Fashion Week presentation.
Photo: Billy Farrell Agency
If you've stepped inside an Urban Outfitters recently, then you've probably come across Rodebjer. The Swedish label is part of UO's Around the World collection, crafting a capsule of floral maxis, shirtdresses, and cropped pants for the masses. But that's not all, as the brand is gaining traction stateside in its own right for trademark strong silhouettes, luxe materials, and a sense of everlasting ease. Part of this timelessness has to do with designer Carin Rodebjer's upbringing —she grew up in the Swedish countryside— and her rural childhood had influence yet again on the Fall 2013 collection. Taking cues from her home on the island of Gotland, the slouchy trousers, oversized sweaters (with a knitted fringe!), and breezy chiffon dresses came in a color palette of nature-y hues like mud, hazelnut, and raw umber. In other words, these cozy-cute clothes were the perfect complement for the snowy Nemo aftermath happening outside...if we could've worn them straight out off the runway, trust us, we would've.
And because this is SWEDEN we're talking about (where it gets dark mid-afternoon and frigid is the norm), the presentation had a chilling edge under all of these beautiful layers. We're chalking at least part of this haunting quality up to Nina Persson of the Cardigans, who provided the presentation soundtrack. The Swedish singer (she and Carin go way back) performed musician Jan Johansson's traditional Swedish folk jazz, but gave it a modern touch thanks to her husband Nathan Larson, who tweaked the sounds on the computer. Between the clothes, the setlist, and the wooded twilight backdrop, this week's blizzard and Rodebjer's presentation couldn't have picked a better time to collide: we're officially ready to bundle up and settle in for The Big Chill.
http://style.mtv.com/2013/02/1...ll-2013/ |
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